CONCEPT

About Shichifuku Towel

A photo to put your mind at ease.

Towels imbued with sensibility, born from the climate of Imabari, Japan's premier towel-producing region.
We deliver pieces that nestle into your daily life,
bringing a sense of comfort every time you use them.

CONCEPT

Capturing the spirit of once-in-a-lifetime encounters in a single shot.

Whether it’s an ordinary day or a special occasion, towels are an essential part of daily life. In other words, it is no exaggeration to say that the "towel" is synonymous with living.
What we want to create is a towel that adds a touch of richness and comfort to your everyday life.
It might be something that feels like being close to your family—a piece that gives you energy, offers kindness, and provides warmth when you need it most.

Concept image of Shichifuku Towel
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Established in 1959 in Imabari, the home of towels

Imabari City in Ehime Prefecture has developed as a towel-producing region for over 130 years amidst a rich natural environment.
Shichifuku Towel was founded in 1959.
It was established by our founder, Akira Kawahita, who was one of the leading towel craftsmen in Imabari.
The company name is derived from the Seven Lucky Gods of Japanese folklore, reflecting our wish to deliver an abundance of good fortune.
For over 65 years since, we have continued to create products with meticulous attention to detail.

The Craftsmanship of Shichifuku Towel
Scenery of Imabari, Ehime Prefecture

QUALITY

Commitment to manufacturing

The fusion of tradition and cutting-edge technology

By blending diverse materials, original designs, tradition, and cutting-edge technology, each of our artisans pours their heart into crafting every single towel.
Our team includes world-class towel meisters—of which there are only a handful globally—and over 20 certified towel sommeliers.
We have been recognized by the Ministry of Economy, Trade and Industry as one of the "100 Companies Leading the Future of the Textile Industry."
We continue to pursue manufacturing that is distinctly "Shichifuku Towel," leveraging our superior design capabilities and the craftsmanship passed down through generations.

Quality you can count on, in every single piece.

At Shichifuku Towel, we have established a system of consistent quality control covering everything from production and sewing to inspection, packaging, and shipping.
Leveraging the experience and intuition our craftspeople have cultivated over many years, we carefully inspect each piece by hand.
We check every detail, including the yarn, weave, pile condition, and texture, in our pursuit of reliable quality.
We value uncompromising quality control throughout every step, from the manufacturing process to delivery.

Manufacturing process of towels
Finely crafted towel

MESSAGE

We want to be a manufacturer that brings people together.

A message from Shichifuku Towel

Although we are still a small towel manufacturer, we always strive to be a place where people gather.
By "people," we mean our customers, our partners, and our employees.
There is always a reason why people gather in one place.
Nothing would make us happier than knowing people come to Shichifuku Towel in search of joy and smiles.
Moving forward, we will continue to cherish the connections between people as we aim to be a "fun company."

Shichifuku Towel Co., Ltd.

Representative DirectorTaizo Kawakita

ABOUT

What is Imabari Towel?

This brand is awarded to towels produced in the Imabari region of Ehime Prefecture that have passed unique quality standards.
Only towels recognized for their reliable quality, such as superior water absorbency and a soft texture, are permitted to display the "Imabari Towel" brand mark.

Towel with the Imabari Towel brand mark